The Retail Technologist | Tom Jackson | Substack

Recent posts

Uh-oh. This system isn’t a castle... It’s a folly.

8 simple steps to recover when a new system isn't meeting expectations.

Jan 28, 2025 • Tom Jackson

5 Priorities for Brand Tech Leaders in 2025

How to stay ahead of the curves in the year of the snake.

Jan 9, 2025 • Tom Jackson

Desire Paths in Retail Technology: A Death Knell for Intelligent Design

Desire paths are burrowing their way around your systems.

Dec 18, 2024 • Tom Jackson

10 Essential Questions for Brands Adding to Their Tech Stack (Part 2/2).

Dec 4, 2024 • Tom Jackson

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